Read more about Serious in the news, and articles we thought you might be interested in here.

8 December 2020

Learning from the Safety Warehouse $100k Drop fiasco

By Dallas Gurney “Why don’t we drop $100k in the middle of downtown Auckland?” “Genius!” said the managing director. “Our people will love us!” said the sales manager. Oh, how I would have loved to be in that brainstorm.  To see how that kernel of an idea turned into a fully-fledged happening thing. In case you missed it, Safety Warehouse…

8 November 2020

A higher purpose: does your CMT have one?

By Dallas Gurney The Comey Rule  has just landed on Neon and is a must watch for political junkies. Starring Jeff Daniels as FBI Director James Comey and Brendan Gleeson as Donald Trump, the drama chronicles the FBI’s investigation into Democratic presidential candidate Hillary Clinton and allegations around the storage of sensitive emails on private servers during her time as…

1 November 2020

The human cost of crisis

By Dallas Gurney Last Wednesday I took a call on my mobile at 6:35am.  On the other end of it was a man, clearly in distress, who needed urgent help for his son who was battling some sort of mental health crisis. While I was quick to realise the crisis services he needed were not the kind we offer at…

6 September 2020

The other virus hitting business

By Dallas Gurney In the 2017 Netflix series Money Heist, a mysterious man known as “The Professor” recruits a group of eight people to carry out an ambitious robbery of the Royal Mint of Spain.  His meticulous plan involves using hostages to help keep the police at bay for 11 days, which is just long enough to print €2.4 billion…

13 July 2020

Serious launched

A new agency, Serious, has been launched to help brands navigate crises the likes of COVID-19. “Serious prepares organisations for crisis events, then supports them in their immediate response and subsequent reputational repair,” says managing director Dallas Gurney. The agency offers a suite of services, from 24-hour rapid crisis response, to crisis preparation, scenario planning, simulation, review, and brand rebuild…

3 July 2020

Brand strength key to surviving crisis

By Dallas Gurney   Billed as the latest invention from one of the world’s most innovative airlines, the Sky Nest was to give long-suffering economy passengers the chance to grab a mid-flight kip just like the flash business class folk at the front of the plane.  As is the script with most of Air NZ launches, the Sky Nest was…