About Us

Serious is a locally owned consultancy, in partnership with global media agency PHD Media.
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Your partner through a crisis

Being in the middle of an organisational or reputational crisis is lonely. We have been there before and can help you when you are at your most vulnerable.


Our team guide you when you need to have serious conversations with staff, stakeholders, partners, the media and the broader community.


We have trained hundreds of senior executives to be crisis fit and alert through our Serious Crisis System and unique gamified simulation programmes.


When crisis does hit, we are there round-the-clock to help you with your response and communicate sensitive messages in the right way, at the right time to the people who really need to hear it.


We are there to help you rebuild your brand out the other side.

Our Team

When you need help, it is good to know the people you are working with have been in a similar situation. Our team have been through it before, with our clients and within our own companies – that’s the Serious point of difference.

Dallas Gurney

Dallas Gurney

Managing Director

Dallas is the principal consultant of the agency and has an extensive experience helping companies communicate and navigate crisis situations.

He is a former editor-in-chief and general manager of Newstalk ZB and Radio Sport and was a key member of NZME Radio’s executive and crisis management team.

Most recently Dallas was the managing director of communications agencies DRUM and ROCKET, where he worked with some of New Zealand’s biggest organisations on unique crisis simulations which gamify an intense, escalating crisis to replicate the pressure of a real event.

He is a graduate of AUT University (Grad. Dip. Journalism), Omnicom University, the APN Executive Leadership Development Programme (QUT University) and has won many industry awards including 13 New Zealand Radio Awards.

Serious Crisis System

We work with you on how to identify crisis and automate your crisis response so when trouble hits you swing into action immediately, regardless of the individual issue.

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